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print & social
strategy & execution
NPR
Insight: Instigation brings participation.
Concept: Take some friendly jabs at the younger generation and point out the value in being an informed citizen.
CW, AD, Designer: Jack Cronin
Political Fun Facts
Online Activations
To further generate attention, regular satirical posts related to current events will be made on popular websites like Kickstarter and Craigslist, linking back to NPR's news page.
Additionally, localized ads will be taken out on social media platforms, such as the quiz below.
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