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print & social
strategy & execution
Insight: House of Vans is an entry point into a Vans Lifestyle but is relatively unknown on a national level.
Concept: Take House of Vans on the road, promoting the skate parks on the “Caravan”, hosting skating events, social media photo ops and merchandise giveaways.
CW, AD, Designer: Jack Cronin
The Caravan
Caravan Tour bus in front of competition area
House of Vans
Additionally: On top of the tour, House of Vans will expand in ways to serve the community, offering new features such as a Skate Shop, Café, and Lounge.
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