top of page
print & social
strategy & execution
PBR
Insight: Fans of PBR can sniff out when they're being pandered to.
Concept: Create fun content that is broad and relatable enough not to trigger buyers into thinking they're being targeted.
CW, AD, Designer: Jack Cronin
Out-of-home
The following posters will be placed in bar bathrooms and is aimed at people going on dates.
The hope is to give them a laugh and something to talk about when they get back from the bathroom.
Social Media
In addition to the out-of-home posters above, promoting Dating: The Game online will give people an opportunity to join in on the conversation and lament in stories of how difficult dating can be.
bottom of page