top of page
print & social
strategy & execution
Old Spice
Insight: Masculinity is increasingly seen as being a flexible term.
Concept: Capture the same excitement for masculinity, while capturing the nuance of the modern man.
CW, AD, Designer, V.O.: Jack Cronin
Power Fusions
Pre-Rolls
Activation
Power Fusion Cooling Tents will be installed in music festivals like Bonnaroo, Lollapalooza and Coachella.
Music festivals are known for drawing men of all types, and the sweaty nature of these summer festivals means they'll be looking for a place to cool off.
bottom of page